Saturday, July 23, 2011

Final Harry Potter explodes with US$3m debut!

24 July 2011













HARRY POTTER AND THE DEATHLY HALLOWS PART 2 opens on 107 screens to score an impressive screen average of US$28,227 (S$34,404) and a total gross of US$3,020,290 (S$3,681,280). It's the second biggest weekend debut and second widest opening film this year (and perhaps, ever *).

The final chapter in the Harry Potter series improved upon the previous installment which grossed US$2,207,425 (S$2,858,814) over its first weekend with a screen average of US$20,042 (S$25,956).

With such numbers, the final Harry Potter film stands a strong chance of outgrossing the last installment of the Harry Potter film, which was also the top grossing film in the franchise to date with US$4,546,240 (S$5,879,198).

Most of the blockbuster movies usually end their run with a total gross that is at least double their debut weekend gross (TRANSFORMERS 3 debut with US$4.162m, total gross is now US$8.373m; KUNG FU PANDA 2 debut with US$2.627, total gross is now US$7.41m; X-MEN: FIRST CLASS debut with US$1.724m, it has grossed US$4.444m to date).

So it's also a safe bet that the film will at least end up in the year's top 3 by the end of its run, behind the phenomenally successful TRANSFORMERS and KUNG FU PANDA sequels.

TRANSFORMERS LOOKING TO BEAT AVATAR

Meanwhile, TRANSFORMERS: DARK OF THE MOON hits S$10,205,626, becoming only the second film in Singapore to gross more than S$10 million.

It stands a chance at setting a new record as it's just about S$1.178m short of matching AVATAR - Singapore's top grossing film of all time.

BROWN SUGAR HITS; BEAUTIFUL LIFE NOT SO SWEET

There aren't that many R21 films released here, so BROWN SUGAR's gross of US$14,941 from 2 screens is actually not bad. The film might actually turn out to be profitable if the acquisition fee is not that high.

The Shu Qi and Liu Ye headlined A BEAUTIFUL LIFE from director Andrew Lau starts off with a single print and US$4,419. Not terrific numbers. For comparison's sake, the last Shu Qi starring romance IF YOU ARE THE ONE 2 ended its run with US$10,451 from a first weekend debut of US$5,595.

This week's box office can be found here.

* based on available data that stretches back to mid-2007.

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